Ever wonder what goes on behind the scenes at Polar Puffs & Cakes? With our delicious pastries and cheerful cake designs, there is always something exciting happening beyond the shopfront. But who are the people making the magic happen?
Today, we shine the spotlight on Denise, one of the friendly faces from our marketing team. With a warm smile and a deep love for creativity, Denise gives us a peek into a typical day in her role. From going to shoots with partners to hosting tasting sessions, here is what her day looks like.
8:30 AM – Kickstart her day with coffee and clearing up emails
Mornings are sacred for Denise. She starts her day with a good cup of coffee and a calm moment at her desk to go through her emails. Beyond just replying and organising, it is also a chance to reflect and plan for the day ahead. Denise prioritises what needs attention, flags tasks that need follow-up and makes sure everything is on track before the day gets busy.
It is during this quiet moment that she also checks in on social media campaigns and catches up on updates from the team. With Polar Puffs & Cakes’ presence at various physical outlets and as an online cake shop in Singapore, staying on top of everything is key.
10:00 AM – Out for a shoot with the marketing agency
With ideas finalised and plans in motion, it is time to bring them to life. Denise heads out for a content shoot with the marketing agency, an exciting part of her role where visuals take centre stage. Whether it is a festive promotion or the launch of a new and improved party box, this is where the creative vision becomes reality.
Denise works closely with the photographer and agency crew to capture the perfect shots. From adjusting props to suggesting styling tweaks, she ensures every image reflects the warmth and cheerfulness of Polar Puffs & Cakes. It is a hands-on, fast-paced session filled with creativity, collaboration, and (of course) plenty of sweet treats.
12:00 PM – Lunch, followed by a cross-functional meeting with operations and design teams
After a well-deserved lunch (perhaps something savoury from our very own menu), Denise jumps into a cross-functional meeting. This is where her day gets even more collaborative. The marketing team connects with the operations and design departments to ensure everything from packaging to campaign execution is aligned.
Denise works closely with the operations team to understand production timelines and product availability. At the same time, she collaborates with the designers to finalise visuals for digital banners, in-store posters and other marketing assets. Together, they make sure that the marketing efforts are not only exciting but also practical and achievable.
3:30 PM – Coordinating and hosting a tasting session at the factory
In the afternoon, Denise heads down to the Polar Puffs & Cakes factory for a tasting session. This is one of the highlights of her role: getting hands-on experience with new products before they reach customers. Alongside product developers and chefs, Denise helps coordinate the session, ensures feedback is collected and shares her own impressions.
From evaluating texture and flavour to discussing presentation, every element is carefully reviewed. The feedback she gathers will eventually help shape how a new item is marketed, from the tagline to the packaging colour. Tasting days are not only fun but also incredibly insightful, offering a deeper appreciation of the craftsmanship behind every Polar Puffs & Cakes treat.
6:00 PM – Logging off for the day
As the day winds down, Denise wraps up her tasks and reflects on the progress made. She reviews her notes, checks in on pending approvals and ensures that any urgent messages are responded to before logging off.
While her day is filled with meetings, collaboration and decision-making, what keeps Denise motivated is knowing that her work brings joy to customers. From birthday cakes to everyday snacks, she helps make every moment a little sweeter.
Conclusion
Whether online or in one of our welcoming physical outlets, Polar Puffs & Cakes is built on the dedication and teamwork of people like Denise. Her day might be packed, but it is filled with purpose, laughter and a whole lot of snacks.
Come explore our range of pastries, cakes and more at Polar Puffs & Cakes, where every bite is made with care and a smile.
