Ninety-nine years is a long time to be part of Singapore’s collective memory. For generations, Polar Puffs & Cakes has been a familiar sight across the island, from family gatherings and festive celebrations to simple tea breaks that brighten up the day. It has been a comforting constant, a brand that has grown with the nation and remained locals’ favourite through the decades.
This year, as Polar Puffs & Cakes approaches our remarkable 100-year milestone, the 99th anniversary is more than just a countdown to the centennial. It is a celebration of flavour, nostalgia and togetherness; a joyful reminder of how far the brand has come, and a toast to the sweet possibilities that lie ahead.
A celebration that is 99 years young
The Sweet 99 Treats campaign brings that milestone spirit to life. Inspired by milestone birthdays filled with laughter, disco lights and confetti, the campaign captures the essence of being 99 years young: playful, bold and full of energy. It is about celebrating with abundance, making big wishes and cherishing every shared moment.
Just like a lively birthday party surrounded by friends, this campaign invites everyone to rediscover the excitement of celebration through one of life’s simplest pleasures: cake! And not just any cake, but a reimagined experience that turns the idea of a birthday centrepiece into something even more delightful.
Introducing the Cloud 9 celebration cakes
At the heart of the Sweet 99 Treats campaign lies the Cloud 9 Celebration, a set of nine mini cakes that bring flavour, fun and creativity to the table. This playful assortment features bite-sized creations in nine unique flavours, designed for sharing and sampling with loved ones.
Each mini cake carries its own personality, a reflection of the many tastes and memories Polar Puffs & Cakes has crafted over the years. Every piece invites you to indulge, laugh and create new memories together, one bite at a time.
For those who long for the familiar comfort of home, the nostalgic flavours of Bandung Blush, Peanut Sesame Punch and Chendol Crunch bring back the warmth of childhood treats and local delights. These flavours are inspired by the taste of Singapore, the ones that have accompanied family gatherings, festive seasons and everyday moments for nearly a century.
Feeling a little adventurous? Explore bolder creations like Matcha Madness, Osmanthus Obsession and Thai Temptation. Each one is a journey of flavour that takes your palate across Asia, blending traditional notes with modern flair. These combinations capture the spirit of discovery that has kept Polar Puffs & Cakes relevant and exciting through generations.
And for those who love the sunny sweetness of tropical fruit, Mango Mojo, Lychee Luxe and Yummy Yam bring bright, fruity bursts of joy to every bite. Their vibrant colours and refreshing flavours embody everything a celebration should be: cheerful, uplifting and full of life.
Flavours that bring people together
The Cloud 9 Celebration set embodies the idea that good things are meant to be shared. Whether it is a cosy family tea time, a friend’s birthday or a simple way to brighten up your day, these mini cakes make every gathering feel special. The collection is not only beautiful to look at but also thoughtfully curated to cater to all ages, making it ideal for every kind of celebration.
Available at all Polar Puffs & Cakes retail outlets and through our online cake shop in Singapore, the Cloud 9 Celebration set offers something for everyone. Priced at $29.90, it is an affordable indulgence that turns any day into a celebration.
And because no party is complete without a touch of excitement, each purchase of the Cloud 9 Celebration set comes with a scratch card for a chance to win amazing prizes. The Grand Prize features a 3-day, 2-night getaway to Penang, complete with a pair of return air tickets, dinner for two, and a stay at Noordin Mews – a charming heritage hotel set in a restored 1920s Peranakan shophouse. Other prizes include family passes to the Singapore Zoo and more surprises that make the occasion even sweeter.
A slice of joy for every occasion
Polar Puffs & Cakes has always believed that sweetness has a place in every moment, whether big or small. From birthdays and anniversaries to simple catch-ups over coffee, our treats remind Singaporeans that joy can be found in everyday life. After all, a celebration does not always need a reason. Sometimes, it is enough to share a box of cakes, enjoy a laugh and make someone’s day a little brighter.
That spirit is beautifully captured in this anniversary’s message – sweet bakes for every feeling. It is a reflection of how Polar Puffs & Cakes continues to connect with generations of Singaporeans, offering comfort, nostalgia and delight through our wide range of pastries and cakes.
The Sweet 99 Treats campaign is not just about marking another year; it is about celebrating the moments that have made the past 99 years meaningful. It is about community, heritage and the shared love for good food that has stood the test of time.
Celebrate with Polar Puffs & Cakes!
As Polar Puffs & Cakes celebrates 99 years of baking memories, this anniversary is an open invitation for everyone to join in the joy. Whether you prefer the familiar charm of local flavours or the excitement of trying something new, the Cloud 9 Celebration set is a treat that brings people together.
Visit a Polar Puffs & Cakes outlet near you or order online to experience the full range of pastries, cakes and delightful creations. Each bite is a taste of nearly a century of craftsmanship, care and community; a legacy built on flavour and made for sharing.
Celebrate the sweetness of 99 years with us today; order your treats online and make every moment a little more special.
